Privacy Policy
1.0 Introduction
Appally take data protection very seriously and we are fully committed to protecting your information. We understand that you may want to keep your information and conversations about yourself private.
This policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users, the Appally website and the Appally services.
This policy explains the following:
the personal data we collect from you
how we use your personal data (including how we disclose or transfer your personal data; and
your rights with respect to your personal data
“‘Personal data” means any data relating to an identified or identifiable natural person, including but not limited to your name, contact information (eg. your email address, contact number or postal address), and your IP address.
You are not obligated to provide personal data to use our services. However, certain features may not be available to you if you choose not to provide necessary personal information.
By using our Service, you are consenting to the collection and use of your information in accordance with this Privacy Policy. Please do not access or use our Service if you do not consent to the collection and use of your information as outlined in this Privacy Policy.
Appally reserves the right to update this Privacy Policy. This may occur without prior notice. We will notify you of any material changes by posting the new policy and revising the ‘Last Update’ date at the top of the policy.
2.0 How We Process Your Personal Data
For website visitors, if you use our website at appally.com and/or any appally associated sites existing as subdomains:
How We Collect Data
Personal Data We Collect
How We Use Your Personal Data
Legal Bases For Processing
2.1 How We Collect Data: Your general use of our websites
Personal Data We Collect
Page history
IP address
Browser type and operating system
Date when you visit our site
How We Use Your Personal Data
Better understand user behaviour and browser agent performance
Improve website performance and content quality
Legal Bases For Processing
Legitimate interest (to allow us to create an account for you as requested)
Consent from you
2.2 How We Collect Data: Submitting a request through our website (eg/ through ‘Contact Us’ or ‘Subscribe’ forms)
Personal Data We Collect
Name
Contact Information (e.g. email address, phone number)
Your country/state
Company name and designation
Any other information you share including your interest in our products and/or services
How We Use Your Personal Data
To respond to your request for contact
To provide you with information that best matches your needs as expressed in your inquiry
To ensure we comply with consent requirements pursuant to your country’s privacy requirements
Legal Bases For Processing
Legitimate interest (to allow us to create an account for you as requested)
Consent from you
For customers, if you make a purchase through our app or any third-party e-commerce store:
2.3 How We Collect Data: Making a purchase through our online app
Personal Data We Collect
Name
Contact Information
How We Use Your Personal Data
To provide you with support, per your request
Legal Bases For Processing
Contract performance (to allow you to download Appally products and updates; allow you to ask for technical support)
IMPORTANT: If you make a purchase through Appally with a credit card, your credit card information is processed directly by Appally’s payment processing vendor. Appally does not store or directly process your credit card information.
For users of Appally products and services, if you create an account and use our products and/or services:
2.4 How We Collect Data: Creating an account on Appally or through one of our associated website
Personal Data We Collect
Name
Contact Information (email address, phone number)
Password
How We Use Your Personal Data
Validate you are a human and not a robot when creating an account
Authenticate your secure access to your account when you log in
Create an Appally account for you
Associate your requests for support with your account
Troubleshoot an issue that you are reporting
Legal Bases For Processing
Legitimate interest (to allow us to create an account for you as requested)
Contract performance (to allow you to download Appally products and updates; allow you to ask for technical support)
Consent from you
2.5 How We Collect Data: Using our products and services
Personal Data We Collect
Name
Contact information (e.g. email address, phone number)
IP address
Hostname
Usage information (e.g. information regarding your configuration and use of our products and services; information regarding how are products and services are performing based on your usage)
Other information that you provide to us in connection with your use of our products and services
How We Use Your Personal Data
To conduct account administration and other service activities
To maintain the security of our infrastructure and services
To improve our products and services
To make recommendations to customers based on your usage
To provide customer support regarding our products and services
Legal Bases For Processing
Contract performance (to allow you to use Appally products)
Legitimate interest (to improve our products and services)
2.4 How We Collect Data: Using Appally’s assessment tool
Personal Data We Collect
Address
Age
Pronouns
Ethnicity
Phone Number
Conditions & Disabilities (special category data)
Mental Health Conditions(including medication) (special category data)
Employment Details (e.g. company name, company address, job title)
Workplace stress levels (may be considered special category data)
Workplace disruption details (may be considered special category data)
* Some of the data collected in our assessment tool is considered special category data under the UK GDPR, including health-related information and potentially workplace stress levels or disruption details. We will only process this data with your explicit consent.
How We Use Your Personal Data
To provide you with a personalised assessment and relevant recommendations
To generate anonymised insights and improve our services
To contact you regarding your assessment results, if necessary
To comply with legal and regulatory obligations (where applicable)
Legal Bases For Processing
Consent (for processing special category data, including health and ethnicity).
Legitimate Interest (to improve our assessment tool and ensure relevant recommendations).
Legal Obligation (if processing is required under applicable laws, e.g., safeguarding or regulatory compliance)
3.0 Your Rights
You have a number of rights surrounding your information that we hold. These rights include:
If there are applicable privacy laws in your jurisdiction, you have the following rights regarding your personal data:
Right to access your information: You have the right to request access to the personal data that we hold about you, including access to duplicates of the personal data retained.
Right to correct your information: If your personal data is inaccurate or incomplete, you can ask us to correct your information.
Right to suspend processing: You have the right to request that we stop processing your personal data in certain circumstances, including when you believe that the information we hold about you is inaccurate or unlawful.
Right to port your data to another party: You have the right to receive the personal data concerning you, in a structured, commonly used and machine-readable format, and have your information transferred to another party.
Right to delete: You have the right to request we delete your personal data. If we delete your personal data, you will lose access to Appally services requiring you to maintain registration with us of a user account ("User Account").
Right to object: When we process your personal data based on legitimate interests (including automated decision-making), you have the right to object to this processing. If you object, we will no longer process your personal data unless there are compelling and prevailing legitimate grounds under applicable law (e.g., your data is necessary for us to establish, exercise, or defend our legal rights).
Right to complain to a supervisory authority: You have the right to lodge a complaint with your applicable supervisory authority.
Right to withdraw consent: You have the right to withdraw consent that you’ve previously provided to Appally.
If you wish to exercise any of these rights, please contact digital@appally.com. We aim to respond to such requests within one month, as required by GDPR.
If you believe that the organisation has not complied with your data protection rights, you can complain to the Information Commissioner's Office.
4.0 How long do we keep your data for?
Appally will retain your information for as long as we have a legitimate business purpose to do so, for no longer than is required or permitted by law. What it is necessary to retain will depend on the type of personal data we have, our stated business purpose for such data, our legal obligations and rights, and our agreements with you. No data will be retained if subject to a ‘Right to Erasure’ request.
5.0 Links to Third-Party Sites
As you use our products and services, if you link to third-party sites not controlled by us and which do not operate under our privacy practices, our privacy practices no longer apply. We encourage you to review each third-party site's privacy policy before disclosing any personal data.
6.0 Third-party sharing
We may share your information with selected third parties including:
Business partners, suppliers and subcontractors for the performance of any contract we enter into with them or you.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
We may disclose your data if required to:
Comply with legal obligations (e.g., court orders, regulatory requirements).
Protect the rights, property, or safety of Appally, our customers, or others.
Assist with fraud prevention and credit risk reduction.
We do not sell your personal data to third parties.
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business assets.
If Appally or substantially all of its assets are acquired by a third party, in which case personal data held by it will be one of the transferred assets.
We require all third parties processing data on our behalf to comply with strict data protection obligations.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property or safety of Appally, our customers or companies and organisations for the purposes of fraud protection and credit risk reduction.
We do not share special category data (such as health, disability, or ethnicity information) with third parties unless:
You provide explicit consent.
It is required by law (e.g., safeguarding, regulatory compliance).
It is necessary to protect your vital interests or those of another person.
7.0 Cookies
A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data relating to the user’s browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.
We use the following types of cookies on our Site:
Functional cookies - Functional cookies are used to remember the selections you make on our Site so that your selections are saved for your next visits
Analytical cookies - Analytical cookies allow us to improve the design and functionality of our Site by collecting data on how you access our Site, for example data on the content you access, how long you stay on our Site, etc
Third-Party Cookies - Third-party cookies are created by a website other than ours. We may use third-party cookies to achieve the following purposes:
Monitoring of website usage for optimisation;
Processing payments; and
Writing reviews.
We use Google Analytics and similar tools to analyse website traffic. You can manage your cookie preferences through our cookie consent banner.
8.0 Security
We use technical and organisational measures to protect your personal data from accidental or unlawful loss, destruction of, or damage to personal data. However, while we strive to protect personal data, we cannot guarantee the security of the personal data provided to us, you must access our service at your own risk.
9.0 Making a complaint
If you need to make a complaint you may do so in writing, or by emailing the DPO at digital@appally.com. We take complaints very seriously and will respond to you within 7 working days.